The Daily Beatings Will Continue Until Response Improves

Dear Business-Builder, Along the Carolina coast, in places where Blackbeard and other pirates once roamed, they sell tee shirts with a big Jolly Roger emblazoned on the back. Underneath the skull and crossbones, there’s always a cute saying. My favorite: “Surrender the booty!” My second favorite: “The daily beatings will continue until morale improves.” That second slogan reminds me a lot of online marketers, these days: Folks who spend a not-so-small fortune to attrac