The anatomy of an effective product sales page

I’m a Tim Ferris fan, not because he has occasionally given the (false) perception that he spends his time practicing Brazilian Jiu Jitsu at the top of the Eiffel Tower while speed-reading Moby Dick , but rather because he is a master marketer and obsessive sales tactic tester. Tim is the author of The 4-Hour Work Week . Don’t be fooled by the title — and yes, that is four hours — Tim’s book is not a manifesto for slackers, but rather for “life hackers” who want to minimize busywork (to fo