“Banks define themselves in terms of commodity products” | stealingshare.com

Well stated conclusion on this study of US Bank brands. This particular quote resonates: Banks currently define themselves and their brand in terms of commodity products and expect customers to switch banks so that they can have “all the things they currently get from their current bank.” The piece is full of memorable quotes, and goes on to say What banks need is a new brand promise, one that is a reflection of who the target audience is when they use that bank and is positioned against th